Marketing/Zarządzanie, Studia II stopnia, Stacjonarne, zagranica

Tematyka: Marketing/Zarządzanie

Tryb: Stacjonarne

Rodzaj: Studia II stopnia

In the broad field of services, retailing is one of the fastest growing industries. In the USA and the EU retail is the second-largest industry both in number of establishments and number of employees. In the last decade the expansion of the retail sector has assumed an international and even global character.

Retailing is mostly seen as a daily struggle for the consumers favour. One of the consequences of this is a short-term managerial approach. Not only to operational problems, but also to strategic challenges. In a rapidly changing world where competition is fierce, focussing on short-term results and solutions can be a danger. Companies are therefore looking for managers who are able to take a pro-active approach to future developments and act with vision and ambition.