Marketing/Zarządzanie, Studia II stopnia, Stacjonarne, zagranica

Tematyka: Marketing/Zarządzanie

Tryb: Stacjonarne

Rodzaj: Studia II stopnia

The international hotel industry is still rapidly expanding. At the same time changes in customer wishes are obvious, as well as the quality demand that is put on the core elements of the hotel industry: lodging and food & beverages. Within the dynamic international peoples-business called 'Hospitality Industry', it is vitally important to meet the demands that are put on the provider.

Changing, innovating and continually creating new concepts and new modes of service delivery have become the daily reality for hotel managers of these times.

The international hospitality industry requires graduates with a high level of academic knowledge and skills, able to function as professionals in an international framework and at the same time possessing a high level of knowledge and appreciation for the core elements of the hospitality industry: lodging, food and beverage.